Internetstores Holding GmbH is a specialized mail order business selling bicycle and outdoor products headquartered in Esslingen am Neckar in the state of Baden-Württemberg. The company maintains two other offices (Berlin and Stockholm, Sweden).
The foundation for Internetstores Holding GmbH was laid in 2003 with the internet bicycle supplies shop fahrrad.de by René Marius Köhler. One by one, other shops like Brügelmann, Bikeunit, and Campz joined the group in the German-speaking region. Since 2010, Internetstores has been concentrating heavily on Europe-wide internationalization, and online shops have gone live in France, Switzerland, the Netherlands, and Belgium. The Swedish online outdoor shop Addnature has been part of the group since 2013.
Today, the e-commerce enterprise sells bicycle and outdoor products in ten European countries, operates 20 online shops, and also distributes seven brands of its own. During fiscal year 2013/2014, the group had 322 employees, 227 of them salaried and 105 hourly workers.