Gerry Weber

  • Integrated B2C and B2B handling
  • Joint hanging and folded garment handling
  • High-performing returns concept
  • Consistent use of RFID

Fully automated warehouse concept for the new logistics center

Client

GERRY WEBER International AG with headquarters in Halle/Westphalia is a global concern uniting four strong brand families under one roof: GERRY WEBER, TAIFUN, SAMOON by GERRY WEBER, and HALLHUBER. Since its inception in 1973, GERRY WEBER has developed into one of the best known fashion and lifestyle companies worldwide with nearly 1,270 stores and sale points (275 of them HALLHUBER), more than 2,500 shops, 270 franchise stores, and online brand shops in nine countries. The company continues to build Its firm position as a global player. The concern with about 7,000 employees worldwide (1,500 of them HALLHUBER) has sales structures in 62 countries and is among the largest listed fashion groups in Germany. In fiscal year 2014/2015, the SDAX listed GERRY WEBER Group had corporate earnings of €920.8mn. Their management board is made up of Ralf Weber, responsible for wholesale and corporate development, Dr. David Frink in charge of Finance, Logistics, IT, Administration, Production, and HR Management, as well as Norbert Steinke, head of the retail division.

Our tasks

Support of Gerry Weber project management with planning and implementing a new logistics center with attached outlet store measuring 76,000 m² storage and functional space on up to five levels with a capacity of 5.6 million items.

The multi-channel concept implemented at Gerry Weber handles B2C and B2C deliveries with the same processes and systems. The concentration of B2C, B2B, pre-order and follow-up order business, as well as handling of hanging and folded garments in one location saves time, routes, and costs.

The core idea of the new concept is joint shipping of hanging and folded garments in the same carton. This saves costs and decreases shipping times, and results in a broader choice of carriers.

Gerry Weber hanging garments are commissioned fully automatically. They only need to be manually processed by an employee once when entering them into the system and once when packing them for shipping. Folded garments are commissioned according to the “goods-to-man” principle in a single step directly into the shipping carton.

In joint shipping of hanging and folded garments, the folded items are commissioned in batches at the shuttle picking stations or from the flow rack, re-packed in bags individually at a transfer point, and then handled via the fully automated and high-performing hanging garment transport system.

Another target for the new logistics processes was implementing a high-performing returns processing system for up to 30,000 returns packages per day. When processing returns, the system reacts flexibly to the quantities and compositions of the arriving items and prepares either one-item units or mixed units.

During all handling phases from receiving to shipping and in returns processing, the logistics system records and uses the information of the RFID tags sewn into the garments. That way, every item of an item position can be individually identified until the time of sale, which offers a whole new dimension of completeness and accuracy control of inventory and returns.