Conrad Electronic

  • B2C system with consistent use of the goods-to-man principle
  • Parallel handling of B2B and B2C in one system
  • Shuttle warehouse

Planning and implementation of a logistics expansion for multi-channel fulfillment


The family business was founded in 1923 in Berlin and has been headquartered in Hirschau since 1946. The family-run enterprise was expanded step by step from a mail order specialist for electronic components to one of the leading omni-channel suppliers of electronics and technology in Europe.

About the company’s history
The company’s product range currently encompasses around 700,000 items and is continuously expanded. From the smallest SMD component to brand-name PCs, Conrad offers a fascinating and competent range of products by leading manufacturers. From measuring technology or home automation to state-of-the-art communications technologies all the way to model making and model railway systems. The Conrad range also includes strong store-brands like VOLTCRAFT®, renkforce, TOOLCRAFT, C-Control, Reely, Conrad energy, etc.

The Conrad logistics center in Wernberg-Köblitz is one of the most modern commissioning and distribution centers in the European mail order industry. Every day, around 35,000 packages are sent out to over 150 countries, that’s 9 million packages per year. As an internationally active group of companies, Conrad is represented in many European countries by its own national subsidiaries or distribution partners.

Our tasks

In 2000: planning and implementation of the new location. Development of an innovative logistics concept completely separating the commissioning and packing processes. Structuring of the warehouse into different sections with buffer function and introduction of an ingenious transport routing system.

In 2015: planning and implementation of a building extension. Integration of the existing systems and processes into a new, more powerful logistics system for handling the fast growing product range and growing sales volume in B2C and B2B, particularly through e-commerce.

Conrad Electronic mails an average of 40,000 packages to over 150 countries every day – the new logistics will be able to process up to 100,000 packages per day during peak times.

One of the core components of the new system is the shuttle warehouse with 200,000 storage locations and up to 12,000 stock movements per hour. The majority of shipments are commissioned directly from the storage bin to the shipping carton in a single-stage process. 375 shuttles are in motion in the 15 shelf aisles, each of which is 60m long. When the item request necessitates it, the shuttles even switch levels by means of shuttle lifters.

A particular challenge was the fact that both store delivery and end-customer shipping draw goods from the same inventory – even from the same bin – in the shuttle warehouse. Precise commissioning strategies were needed to avoid bottlenecks and blockages.